Welcome to this week's AI edition of The Commerce Brief 🤖

✦ THIS WEEK’S AI INDUSTRY UPDATES

01. Walmart is training store-level employees to use AI through certification programmes with both OpenAI and Google. Through the partnerships, associates are learning to apply AI across the organisation, with use cases including store managers creating digital dashboards for scheduling and merchandising associates turning dense text into useful graphics. (source)

02. adidas is offering ecommerce-as-a-service (EaaS) featuring AI agents from Salesforce, a new business model that has unlocked a $100m+ opportunity. The retailer went live with the Audi Revolut F1 Team site in just eight weeks, demonstrating how AI agents enabled it to scale without adding headcount. (source)

03. Bodycare has set out its ambition to become an "AI-first retailer" as it prepares to return to the UK high street. The retailer is partnering with IT services provider PMC to deliver the digital infrastructure needed to power its new store network, aiming to blend commerce and experiences seamlessly in-store. (source)

04. Pinterest has signed a $4bn AI deal with AWS, the largest in the platform's history. The partnership will improve Pinterest's visual search features, deliver a more responsive search and shopping experience, and modernise the infrastructure powering its visual search platform. (source)

05. Amazon has debuted an Agentic Shopping Assistant (ASA) on AWS, built with technology and learnings from its Alexa for Shopping assistant. Retail customers can use their own data, business rules and brand voice to create conversational shopping assistants tailored to their needs. Separately, Amazon now lets anyone design custom merchandise using AI prompts via the Alexa feature in its Shopping app, with designs featured on items from apparel to tumblers through its Merch on Demand service. (source) (source)

06. Meadowhall shopping centre in Yorkshire has launched Style Suite, an AI-powered personal shopper tool created by 3DWD. The tool delivers a free personalised colour analysis within seconds, combining AI technology with an engaging physical experience designed to boost engagement, dwell time and conversion. (source)

07. DoorDash has launched "Ask DoorDash," an AI chatbot that lets users order food and groceries using text prompts and photos. Instead of scrolling through restaurants and stores, users can describe what they are in the mood for, share a recipe link to find items, or describe the reservation they are looking for. (source)

08. AllSaints Group, which owns AllSaints, John Varvatos and Buscemi, has completed an AI-powered rollout to support its communications and engagement teams across the UK, US, Europe and Asia. (source)

That's a wrap for this week! If you found this useful or if you have any feedback, hit reply and let me know, or share it with someone in the industry who'd enjoy the read.

Thanks - Sue