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- The Commerce Brief: Fri 11th July
The Commerce Brief: Fri 11th July
Another exciting week in the world of eCommerce and retail ๐๏ธ

Welcome to another exciting week in the world of eCommerce and retail ๐๏ธ
๐๏ธ This weekโs industry updates
๐ AliExpress Launches 1-Hour Delivery
AliExpress has debuted an hourly delivery service in the Greater London area, bringing ultra-fast eCommerce logistics to UK shoppers. (source)
๐ Adidas & Puma Double Down on Running
Facing new tariffs and competition from Hoka and On, Adidas and Puma are pivoting hard into the running shoe category to reignite growth. (source)
๐ Mulberry Revenue Drops 21%
Luxury brand Mulberry reported a 21% revenue decline to ยฃ120.4M, and is now partnering with Liberty, Flannels, John Lewis, and Harvey Nichols while seeking to raise ยฃ20M in funding. (source)
๐ณ๐ฑ Secret Sales Expands into the Netherlands
UK off-price marketplace Secret Sales has acquired Dutch retailers Vroom & Dreesmann (V&D) and To Be Dressed, pushing further into European markets. (source)
๐ Club L London Goes German
British occasionwear brand Club L London launches a fully localised German website as part of its international expansion, following triple-digit YoY growth in key markets. (source)
๐ฑ Lidl Trials Self-Scanning via App
Lidl will test self-scanning via its Lidl Plus app in four stores this September, with full rollout planned for next year. Customers can scan items, track spending, and check out digitally. (source)
๐ต Just Eat+ Offers Unlimited Free Delivery
Just Eat has launched Just Eat+, a membership giving unlimited free deliveries for ยฃ5.99 for 90 days โ available across 90,000+ restaurants and shops. (source)
๐ Amazon + GoPuff: 15-Min Delivery
Amazon is expanding its UK grocery game through a tie-up with GoPuff, offering delivery in under 60 minutes โ and even as fast as 15 minutes in some locations. (source)
๐
Ulta Beauty Acquires Space NK
US beauty powerhouse Ulta Beauty has acquired premium retailer Space NK. While the price remains undisclosed, previous estimates valued Space NK at over ยฃ300M. (source)
๐ก๏ธ Uniqlo Feels the Heat
Uniqloโs Q3 profit fell 9.7% to ยฃ530M due to a global shift toward lighter clothing for warmer weather - despite sales increasing 7.7%. (source)
๐ Footasylum Posts Record Year
Footasylum has reported record revenue of ยฃ349.5M (+9.4%) and operating profit up 2x to ยฃ21.7M, driven by exclusive drops and strong juniorwear demand. (source)
๐ฌ๐ง Represent Opens London Flagship
British luxury streetwear label Represent opens its flagship store in London on July 12 at 135-141 Wardour Street, expanding from Manchester and LA. (source)
๐ง Artiso AI Launches for Fashion Creatives
Barcelona-based startup Artiso has launched an AI-powered SaaS platform to streamline fashionโs creative process, from moodboards to campaign-ready content. Built by Mango alumni, it offers agentic AI that adapts to brand style and slashes production costs by up to 40%. (source)
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