The Commerce Brief: Fri 20th June

Welcome to another exciting week in the world of eCommerce and retail 🛍️

🗓️ This week’s industry updates

🔍 SHEIN Faces Legal Scrutiny in the UK
The fast fashion giant has been hit with a lawsuit over allegations it manipulated customs and VAT declarations - potentially raising red flags on its operating practices in international markets. (source)

👟 Nike x SKIMS Collab Delayed
Nike has indefinitely postponed its collaboration with Kim Kardashian’s SKIMS, citing production delays. (source)

💄 REFY Beauty Reports "Phenomenal Growth"
The Manchester-based brand saw strong sales and profit growth, crediting its expansion into new markets and operational scaling efforts. (source)

🛍️ Selfridges Plans Luxury Members Club
The Oxford Street flagship will debut 40 Duke, a members-only shopping and social space, in 2025 - part of Selfridges’ ongoing luxury experience strategy. (source)

🚚 Boots Expands On-Demand Delivery Hours
Boots UK will trial late-night delivery (up to midnight) from 10 London stores to serve 2M+ central customers more efficiently. (source)

📱 TikTok Shop Launches ‘Deals for You Days’ (July 7–19)
Offering up to 50% off across all categories, the campaign will also include a live price match guarantee and cashback for livestream shoppers who find better deals elsewhere. (source)

↩️ ASOS Enforces Fair Use Policy
ASOS has closed accounts of customers with excessive returns, reaffirming its stance on sustainable shopping behaviour. (source)

🛒 Amazon Prime Day Expands to Four Days (July 8–11)
Amazon has doubled the length of Prime Day 2025 to four days this year vs. two days last year, possibly as a hedge against tariff volatility and inventory concerns. (source)

📉 Matalan Grows Profit Amid Sales Decline
Despite a dip in revenue, Matalan boosted EBITDA to £56m (+6% YoY) as part of a broader investment-led turnaround strategy. (source)

🇪🇸 El Corte Inglés Posts Solid FY Results
With revenue at €16.7B (+4.3% YoY), the Spanish retailer credits its fashion & beauty segment for driving growth. (source)

📢 Retail Media Moves: CVS x Reddit, Instacart x Pinterest
Two new retail media partnerships signal continued investment in commerce-enabled advertising across digital ecosystems. (source)

🇬🇧 Halara Expands to the UK
The TikTok-viral athleisure brand based in China is launching in the UK with a pop-up store, mobile app, and full online platform. (source)

💪 THG Commerce Builds D2C Platform for HYROX
THG’s Ingenuity arm is powering a new direct-to-consumer eCommerce platform for the fast-growing HYROX fitness race series. (source)

💼 FARFETCH Enhances Luxury Ad Platform
FARFETCH has unveiled an upgraded media platform to help luxury brands drive visibility, engagement, and global growth with data-driven targeting. (source)

The Commerce Brief